What a great name! “Fresh” says it all — contemporary, clean and light — everything we want our skin care routines to accomplish and be.

Fresh has only been around since 1991, delivering new and innovative skin care formulas that are designed to leave your skin looking and feeling fresh. The makeup is designed with the name in mind, and creates a look that’s clean and light.

Founded by the husband-and-wife team Lev Glazman and Alina Roytberg, the principle idea behind Fresh is to make every product as enjoyable as it is effective. Visually exciting packaging, sensuous textures and scents create a delightful multi-sensory experience.

New from Fresh is a beauty collection called Memoirs of a Geisha. Naturally, each product was inspired by the film of the same name, and are intended to capture the timeless richness of Asian beauty traditions. Even seasoned beauty connoisseurs will find the exotic quality of these products exciting.

The Memoirs of a Geisha Bath with Sake celebrates the geisha ritual of bathing in pure sake, to detoxify the skin. This formula includes radish root, valerian root and melissa extract to tone and renew the skin. Pine extract and ginger root work to relax tired muscles, and apricot kernel and sesame seed oils hydrate and soften the skin. Fresh has created something provocative and novel, based on ancient traditions.

Another new product line from Fresh is V-Tonic. Created to keep skin at peak performance, V-Tonic from Fresh works to with essential vitamins, antioxidants, and cranberry seed oil to replenish the skin. Daily living exposes skin to harsh environmental pollutants, but V-Tonic cleanses the skin, revitalizing it and providing defense against premature aging.

Looking for a fresh start for your skin? Look to Fresh for superior cleansing, moisturizing and nourishment products designed to keep your look light and your skin young and healthy.